Tourism In Thailand - Thailand Tourism

Tourism is a major economic factor in the Kingdom of Thailand. Estimates of tourism receipts directly contributing to the Thai GDP of 12 trillion baht range from nine percent (1 trillion baht) (2013) to 16 percent. When including indirect travel and tourism receipts, the 2014 total is estimated to account for 19.3 percent (2.3 trillion baht) of Thailand's GDP.

The Tourism Authority of Thailand (TAT) uses the slogan "Amazing Thailand" to promote Thailand internationally. In 2015, this was supplemented by a "Discover Thainess" campaign.

Overview

Among the reasons for the increase in tourism in the 1960s were the stable political atmosphere and the development of Bangkok as a crossroads of international air transport. The hotel industry and retail industry both expanded rapidly due to tourist demand. It was boosted by the presence of US GIs who started to arrive in the 1960s for rest and recuperation (R&R) during the Vietnam War. Concomitantly, international mass tourism sharply increased during the same period due to the rising standard of living, more people acquiring more free time, and improvements in technology making it possible to travel further, faster, cheaper and in greater numbers, epitomised by the Boeing 747 which first flew commercially in 1970. Thailand was one of the first players in Asia to capitalise on this then-new trend.

Tourist numbers have grown from 336,000 foreign visitors and 54,000 GIs on R&R in 1967 to over 29 million international guests visiting Thailand in 2015. The average duration of stay in 2007 was 9.19 days, generating an estimated 547 billion baht, around 11 billion Euro.

In 2015, 6.7 million persons arrived from ASEAN countries and the number is expected to grow to 8.3 million in 2016, generating 245 billion baht. The largest numbers of Western tourists came from Russia (6.5 percent), the UK (3.7 percent), Australia (3.4 percent), and the US (3.1 percent). Around 55 percent of Thailand's tourists are return visitors. The peak period is during the Christmas and New Year holidays when Western tourists flee cold conditions at home.

In 2014, 4.6 million Chinese visitors travelled to Thailand. In 2015, Chinese tourists numbered 7.9 million or 27 percent of all international tourist arrivals, 29.8 million; 8.8 million more Chinese are expected in 2016. Thailand relies heavily on Chinese tourists to meet its tourism revenue target of 2.2 trillion baht in 2015 and 2.3 trillion in 2016.

Chinese visitors now account for 27 percent of all foreign travellers to Thailand. It is estimated that the average Chinese tourist remains in the country for one week and spends 30,000â€"40,000 baht (US$1,000â€"1,300) per person, per trip. The average Chinese tourist spends 6,400 baht (US$180) per dayâ€"more than the average visitor's 5,690 baht (US$160). According to Thailand's Tourism Authority, the number of Chinese tourists rose by 93 percent in the first quarter of 2013, an increase that was attributed to the popularity of the Chinese film Lost in Thailand that was filmed in the northern province of Chiang Mai. Chinese media outlets have claimed that Thailand superseded Hong Kong as the top destination for Chinese travellers during the 2013 May Day holiday. The huge influx of Chinese tourists has not been without its downside. Locals have complained that many Chinese visitors are culturally insensitive and boorish. This has led the Thai government to publish a Mandari n language "etiquette manual" for distribution to Chinese tourists.

Domestic tourism has also grown significantly in the past decade. Revenues from domestic tourism have gone from 188 billion baht in 1998 to 380 billion baht (approximately €7.8 billion) in 2007.

Asian tourists primarily visit Thailand for Bangkok and the historical, natural, and cultural sights in its vicinity. Western tourists not only visit Bangkok and surroundings, but in addition many travel to the southern beaches and islands. The north is the chief destination for trekking and adventure travel with its diverse ethnic minority groups and forested mountains. The region hosting the fewest tourists is Isan in the northeast. To accommodate foreign visitors, the Thai government established a separate tourism police with offices in the major tourist areas and its own central emergency telephone number.

Sex tourism also contributes to arrival numbers. Although officially illegal, prostitution in Thailand is monitored and regulated by the government to stem the spread of STDs and to prevent excesses. Prostitution catering to foreigners is believed to be around 20 percent of the total prostitution scene in Thailand, and is concentrated in red-light districts such as Pattaya, Patpong, and Patong as well as other tourist destinations.

Thailand has been receiving increased competition ever since Laos, Cambodia, and Vietnam opened up to international tourism in the 1980s and 1990s. Destinations like Angkor Wat, Luang Prabang, and Halong Bay now contest Thailand's former monopoly in the Indochina region. To counter this, Thailand is targeting niche markets such as golf holidays, or holidays combined with medical treatment. Thailand has also plans on becoming the hub for Buddhist tourism in the region.

International rankings

In the MasterCard 2014 and 2015 Global Destination Cities Index, Bangkok was ranked number two of the world's top-20 most-visited cities, trailing only London.

The Travel and Tourism Competitiveness Report 2015 published by the World Economic Forum ranked Thailand 35 of 141 nations. Among the metrics used to arrive at the rankings, Thailand scored high on "Natural Resources" (16 of 141 nations) and "Tourist Service Infrastructure" (21 of 141), but low on "Environmental Sustainability" (116 of 141) and "Safety and Security" (132 of 141).

In 2013, Thailand was the 10th "top tourist destination" in the world tourism rankings with 26.5 million international arrivals.

In 2016, Bangkok ranked 1st surpassing London and New York in Euromonitor International's list of "Top City Destinations" with 21 million visitors.

In 2008, Pattaya was 23rd with 4,406,300 visitors, Phuket 31st with 3,344,700 visitors, and Chiang Mai ranked 78th place with 1,604,600 visitors.

2013â€"2015 Thai political unrest

At the commencement of 2014, the Thai tourist industry suffered due to the political turmoil that erupted in October 2013. A shutdown of Bangkok's governmental offices on 13 January 2014 by anti-government protesters, prompted some tourists to avoid the Thai capital. TAT forecasted that arrival numbers might drop by around five percent in the first quarter of 2014, with the total number of arrivals down by 260,000 from the original projection of 29.86 million. Tourism revenue is also expected to drop slightly from 1.44 trillion.

Tourist arrivals in 2014 totalled 24.7 million, a drop of 6.6 percent from 2013. Revenues derived from tourism amounted to 1.13 trillion baht, down 5.8 percent from the previous year. Kobkarn Wattanavarangkul, Thailand's Minister of Tourism and Sports, attributed the decline to the political crisis in the first-half of 2014 which dissuaded many potential visitors from visiting Thailand. Tourism officials also pointed to the dramatic fall in the value of the Russian ruble which has damaged the economies of popular Russian destinations such as Phuket and Pattaya.

At the beginning of April 2015, Thailand ended martial law, to be replaced by Article 44 of the provisional constitution, granting unrestricted powers to the prime minister. The words "martial law" were toxic to foreign democracies, but, in terms of tourism, even more toxic to foreign travel insurance providers, who decline to provide insurance to those visiting nations under martial law. The tourism industry rebounded swiftly after the lifting of martial law. Deputy Prime Minister Pridiyathorn Devakula said that the arrival of high-spending tourists from Europe and the US is expected to increase.

"Discover Thainess" tourist initiative

In order to reignite growth in Thailand's tourist industry, the Tourism Authority of Thailand (TAT) has embarked on a new campaign for 2015 entitled "2015: Discover Thainess". TAT Governor Thawatchai Arunyik said the campaign will incorporate the "twelve values" that Thai junta leader and Prime Minister Prayut Chan-o-cha wants all Thais to practice. TAT officials foresee a large increase in tourist numbers due to the "Discover Thainess" campaign. Ms Somrudi Chanchai, Director of the TAT Northeastern Office, has forecasted that tourists to her Isan region will increase by 27.9 million [sic] visitors, generating 65 billion baht in revenue.

Climate

Thailand's popularity as a tourist destination owes a great deal to its benign climate. Thailand predominantly has a tropical wet and dry or savannah climate while the south and the eastern tip of the east have a tropical monsoon climate.

Most of Thailand has three seasons:

• The cool dry season from late-November to February. Temperatures in December for Chiang Mai average around 15 Celsius at night, rising to around 28 Celsius during the day with clear sunny skies. Higher up in the mountains, temperatures may drop to near freezing at night. In Bangkok and in the central and northeastern plains of Thailand, midday temperatures during the cool dry season average around 30 Celsius and the humidity is much lower.
• The hot dry season from March to May can see daytime temperatures in the mid- to high-30s. This is the time for holding festivals (such as Songkran and Rocket Festival) to mark the coming of the rainy season.
• The rainy season from May to October has daytime temperatures in the low-30s with nighttime temperatures in the mid= to high-20s. Some areas have a relatively short rainy season, such as Ko Samui where it is typically only approximately six weeks, starting in October and running to November. Rain showers mainly occur late-afternoon or early-evening. Typically, humidity is high.

Deeper south on the Kra Isthmus with its tropical monsoon climate, daytime temperatures year-round tend to hover around 31 Celsius with only a marked increase in rainfall during the monsoons. The west coast is affected by monsoons from May to October, the southeast coast of the isthmus is affected from October to January.

Statistics

Annual statistics

In their justifications for constructing a new coal-fired power plant in Krabi Province (2015), the Electricity Generating Authority of Thailand (EGAT) presumes that by 2032 Thailand will receive more than 100 million tourists a year, 40 percent of them visiting Phuket and neighbouring areas such as Krabi. On average, the power consumption of a tourist is four times higher than that of a local resident.

In 2015 some segments of Thailand's hospitality industry enjoyed their best year in over two decades, according to research firm STR Global. Thailand closed the year with an overall hotel occupancy of 73.4 percent, an increase of 13.6 percent over 2014, as arrivals rose to near the 30 million mark, driven by demand from the Chinese market. December 2015 was a particularly strong month as occupancy levels reached 77.4 percent, the highest level since 1995.

Despite the increasing number of tourist arrivals, some businesses catering to the tourist trade report declining numbers. Mr Sompoch Sukkaew, chief legal counsel of the Patong Entertainment Business Association (PEBA) in Phuket, said in January 2016 that entertainment businesses are suffering. "Over the past three years, most bars were averaging about B90,000 revenue per day at this time of year,...now they're making just B40,000. Small bars...used to average B40,000 to B50,000 a day, now they're down to just B10,000 per day....PEBA members generated about B1.5 million per day during the peak season. Now it's down to about B540,000 per day." PEBA members number 500 in Patong, with about 200 businesses in the Bangla Road entertainment area. PEBA President Weerawit Kuresombat attributed the decline to the rise in Chinese tourism. "...most of them [Chinese tourists] come on complete tour packages....This means they spend very little on extras....They rarely venture out for the night life or even visit independent restaurants. They just don't spend much", he said.

The Thai government expects revenue from foreign tourists to increase by 8.5 percent to 1.78 trillion baht (US$49.8 billion) in 2017. Deputy Prime Minister Thanasak Patimaprakorn attributed the increase to the improving outlook for global tourism as well as Thailand's investments in infrastructure. In 2016, Thailand had 32.6 million visitors, a rise of nearly nine percent from 2015. Thanasak expects daily tourist spending to increase to 5,200 baht per person in 2017, up from 5,100 baht in 2016. Local tourists are expected to contribute an additional 950 billion baht in tourism revenues in 2017.

Top 25 arrivals by nationality

• Reference:

* Country in ASEAN

Attractions

Thailand's attractions include diving sites, sandy beaches, hundreds of tropical islands, nightlife, archaeological sites, museums, hill tribes, flora and bird life, palaces, Buddhist temples and several World Heritage sites. Many tourists follow courses during their stay in Thailand. Popular are classes in Thai cooking, Buddhism and traditional Thai massage. Thai national festivals range from Thai New Year Songkran to Loy Krathong. Many localities in Thailand also have their own festivals. Among the best-known are the "Elephant Round-up" in Surin, the "Rocket Festival" in Yasothon and the "Phi Ta Khon" festival in Dan Sai. Thai cuisine has become famous worldwide with its enthusiastic use of fresh herbs and spices.

Bangkok shopping malls offer a variety of international and local brands. Towards the north of the city, and easily reached by skytrain or underground, is the "Chatuchak Weekend Market". It is possibly the largest market in the world, selling everything from household items to live, and sometimes endangered, animals. The "Pratunam Market" specialises in fabrics and clothing. The night markets in the Silom area and on Khaosan Road are mainly tourist-oriented, selling items such as T-shirts, handicrafts, counterfeit watches and sunglasses. In the vicinity of Bangkok one can find several floating markets such as the one in Damnoen Saduak. The "Sunday Evening Walking Street Market", held on Rachadamnoen Road inside the old city, is a shopping highlight of a visit to Chiang Mai up in northern Thailand. It attracts many locals as well as foreigners. The "Night Bazaar" is Chiang Mai's more tourist-oriented market, sprawling over several city blocks just east of the old city walls towards the river.

In a list released by Instagram that identified the ten most photographed locations worldwide in 2012, Suvarnabhumi Airport and Siam Paragon shopping mall were ranked number one and two respectively, more popular than New York City's Times Square or Paris's Eiffel Tower.

Elephant tourism

Elephant trekking has been an attraction for tourists in Thailand for decades. Ever since logging in Thailand was banned in 1989, elephants were brought into camps to put on shows for tourists and to give them rides. The Asian elephant is the main species found in elephant camps, being native to Thailand and found in the wild there. Despite this elephant being classified as endangered since 1986 they continue to be an attraction for tourists.

History

In the early 1900s there were an estimated 100,000 domesticated or captive elephants in Thailand. The majority of these elephants worked in the logging industry, primarily dragging tree trunks. In 1989 the government banned logging in protected areas due to rampant deforestationâ€"only around 30 percent of Thailand's forest remained. Many mahouts were then unable to care for their elephants and left them in the wild. In the five years after the logging ban, tourism in Thailand rose by 28 percent. Elephants came back into demand and those with previous low economic value were placed into camps. The tourism boom gave elephants a place to work and be cared for, as well as to help grow their economic value. Today there are an estimated 3,000 to 4,000 domesticated elephants left in Thailand.

Welfare

Among animal rights groups there has been a growing concern over elephant welfare. Elephants in Thailand have fewer health problems than those in circuses, but often their health is not robust. Overall their welfare and treatment depends on how much money their mahouts make. Elephants in larger camps have been observed in better health that those in smaller camps. Baby elephants are highly valued as they are very popular among tourists. Many mahouts thus mate their female elephants. Unfortunately, natural insemination and birthing is time consuming and expensive. An easy way around this is the illegal capture of baby elephants from wild herds. But to be able to take a baby elephant from the herd, its mother needs as she will try to protect the infant. Baby elephants are then placed in artificial herds for the sake of appearance to please the tourists. Elephants in these herds are often all from different provinces.

Elephants can sustain injuries related to giving rides, or going on treks, with tourists. The elephant's spine is curved and not optimised to carry heavy loads. While they are able to carry up to 300 kilograms, they can only carry a maximum of 200 kilograms comfortably. When tourists ride two at a time they can weigh over that amount. The chairs or benches often used for the tourists to sit on upon the elephant can cause abrasions and chafing on the elephant's back, sides and torso. During treks mahouts control the elephants with hooks and can use excessive force, resulting in puncture wounds.

Laws

The law pertaining to domesticated elephants is the Draught Animal Act of 1992. This act classifies elephants as draft animals along with horses, donkeys, and oxen. It allows domesticated elephants to be treated as private property. This act has no additional measures for animal welfare protection.

Training

Common training practices include being chained, cut, stabbed, burned and hit to varying degrees. Inexperienced mahouts are more likely to further harm their elephants and beat them into submission. Hooks are the common tool used to discipline and guide an elephant during treks.

Medical tourism

Medical tourism is a large and growing sector within Thailand's extensive tourism and healthcare industries. The country is attractive to potential medical tourists and international patients for a number of important reasons: Thailand was the first Asian country to achieve Joint Commission International (JCI) accreditation in 2002. As of April 2014, 35 hospitals were JCI-accredited.; experienced, often Western-trained, medical professionals; the latest medical technology; and significantly lower costs of treatment when compared to corresponding procedures in the West. Taken together, all these factorsâ€"plus the country’s reputation as a popular tourist destinationâ€"have made Thailand one of the world's most popular medical tourism destinations.

Some of the primary destinations for medical tourism in Thailand are Bangkok, Chiang Mai, Hua Hin, Ko Samui, Pattaya/Chonburi, and Phuket.

Foreigners seeking treatment for everything from open-heart surgery to gender reassignment have made Thailand's private hospitals the world's number one destination for medical tourism, attracting an estimated 2.81 million patients in 2015, up 10.2 percent. In 2013, medical tourists pumped as much as US$4.7 billion into the Thai economy, according to government statistics.

Major destinations

Central Thailand and eastern seaboard

• Ayutthaya
• Bangkok
• Hua Hin
• Kanchanaburi
• Ko Chang
• Ko Samet
• Lopburi
• Pattaya
• Rayong
• Sriracha

Northern Thailand

• Chiang Mai
• Chiang Rai
• Lampang
• Mae Hong Son
• Nan
• Pai
• Santikhiri (Mae Salong)
• Sukhothai Historical Park

Northeastern Thailand

• Buriram
• Khao Yai National Park
• Khon Kaen
• Nong Khai
• Phimai historical park
• Ubon Ratchathani
• Udon Thani

Southern Thailand

• Hat Yai
• Khao Lak
• Ko Lipe
• Ko Samui
• Ko Tao
• Krabi
• Nakhon Si Thammarat
• Phang Nga
• Phuket
• Songkhla
• Tarutao
• Trang